information we collect when you visit the EndlessBeauty.com web site (the “Site”), why we collect it and
how it is used.
The terms “you,” “your” and “yours” refer to all visitors of our Site. The terms “EndlessBeauty.com”, “we”,
available on this Site (collectively the “Service”), you consent to the data practices described in this Privacy
encourage you to visit this page often.
information on how to contact us.
1. The Information We Collect; How We Collect It
We may request at times that you voluntarily supply us with personal information. Such personal
information includes any information that may be used to identify an individual, including, but not limited to,
a first and last name, home or other physical address, an email address, phone number(s) and other
contact information. Generally some or all of this information is requested when you register on the Site,
when you post product reviews or ratings, or when you provide information in connection with sweepstakes,
contests, surveys, and samples programs. We may request information about your interests and activities,
your gender and age, and other demographic information as well as public information such as user ratings
and reviews and other information you view on the Site. Some of the information EndlessBeauty.com
collects is not explicitly submitted by you — EndlessBeauty.com also automatically receives and records
information on its server logs from your browser, including your IP address, cookie information, the web
pages you request, your browser type and language, access times, the searches you undertake, and the
referring web site address.
For instance, when you visit our Site, we may assign your computer one or more cookies, to facilitate
access to our Site and to personalize your online experience. Through the use of a cookie, we also may
automatically collect information about your online activity on our Site, such as the web pages you visit, the
links you click, and the searches you conduct on the Site. Most browsers automatically accept cookies, but
you can usually modify your browser setting to decline cookies, and you should be able to remove existing
cookies by following your browser help file directions. If you choose to decline cookies, please note that you
may not be able to sign in or use some of the interactive features offered on our Site.
We also may use standard other technologies, such as web beacons and other similar technologies, to
track your use of our Site. We also may include web beacons in promotional or other e-mail messages or
newsletters to determine whether messages have been opened and acted upon. The information we obtain
in this manner enables us to customize the services we offer our Site users to deliver targeted
advertisements and to measure the overall effectiveness of our online advertising, content, programming or
other activities. We use third-party advertising companies to serve advertisements when you visit our Site. The third-party advertising technology that we use on this Site uses information derived from your visits to this Site to
target advertising within this Site and gauge the effectiveness of the advertising. In addition, our advertisers
may use other third-party advertising technology to target advertising on this Site and other web sites. In
the course of advertisements being served to you, a unique third-party cookie or cookies may be placed on
your browser. In addition, we may use web beacons, provided by third-party advertising companies, to help
manage and optimize our online advertising. Web beacons enable us to recognize a browser’s cookie when
a browser visits this Site, and to learn which banner ads bring users to our Site.
2. How We Use Your Information
Generally, we may use information that we collect about you to:
• deliver the products, services and newsletters that you have requested;
• manage your account and provide you with customer support;
• communicate with you by e-mail about products or services that may be of interest to you either
from us or other third parties;
• give away product samples to users who are willing to have their personal information shared with
the product manufacturers;
• verify your eligibility and deliver prizes in connection with contests and sweepstakes;
• develop and display content and advertising tailored to your interests on our Site and other web
• perform research and analysis about your use of, or interest in, our service, or content, or products,
services or content offered by others;
• manage our business;
• enforce our terms and conditions; and
• perform functions as otherwise described to you at the time of collection.
Information such as your full name and any personally identifiable information you have included in your
reviews may be shown to other users primarily in conjunction with product reviews and ratings you have
contributed. Your postings will be displayed on publicly-viewable web pages, and whenever you disclose
personal information on publicly-viewable web pages, that information will be publicly available and can be
collected and used by others. For example, if you post your email address, you may receive unsolicited
messages. We cannot control who reads your posting or what other users may do with the information you
voluntarily post, so we encourage you to exercise discretion and caution with respect to your personal
3. How We Share or Disclose Your Information
We may share personal or other information we have collected about you or your activities on our Site or
while using our Service under the following circumstances.
We do not share your personal information with others except as indicated below or when we inform you
and give you an opportunity to opt out of having your personal information shared. We may share your personal information with our authorized service providers that perform certain services
on our behalf. These services may include supporting our Site functionality and supporting contests,
sweepstakes, surveys and other features offered through our Site. These service providers may have
access to personal information needed to perform their functions but are not permitted to share or use such
information for any other purposes.
We also may disclose your personal information in response to a subpoena or similar investigative
demand, a court order, or a request for cooperation from a law enforcement or other government agency;
to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In
such cases, we may raise or waive any legal objection or right available to us.
We may disclose your personal information when we believe disclosure is appropriate in connection with
efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other
wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees,
or others; to comply with applicable law or cooperate with law enforcement; or to enforce our Site’s terms
and conditions or other agreements or policies.
We may disclose your personal information in connection with a substantial corporate transaction, such as
the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of
bankruptcy. The personal information which you provide to us is an asset of EndlessBeauty.com and may
be included in the assets transferred in the event of a substantial corporate transaction.
Any third parties to whom we may disclose personal information may have their own privacy policies which
describe how they use and disclose personal information. Those policies will govern use, handling and
disclosure of your personal information once we have shared it with those third parties as described in this
sites of those third parties. These entities or their servers may be located either inside or outside the United
Aggregated and Non-Personal Information
We may share aggregated and non-personal information we collect under any of the above circumstances.
We may also share it with third parties to develop and deliver targeted advertising on our Site and on thirdparty web sites. We may combine non-personal information we collect with additional non-personal
information collected from other sources. We also may share aggregated information with third parties,
including advisors, advertisers and investors, for the purpose of conducting general business analysis. For
example, we may tell our advertisers the number of visitors to our Site and the most popular areas and
features of our Site. This information does not contain any personal information and may be used to
develop content and new services that we hope you and other users will find of interest and to target
content and advertising.
From time to time, we may use your information for new, unanticipated uses not previously disclosed in this
changes to our Site to notify you of these changes and we will use for these new purposes only data
collected from the time of the policy change forward. If you are concerned about how your information is
used, you should check back at our Site periodically.
4. Product Reviews and Ratings and Bulletin Boards
We encourage you to generate and submit product reviews and ratings regarding beauty products on our
Site. Also, whenever you voluntarily disclose personal information on publicly-viewable web pages, that
information will be publicly available and can be collected and used by others. For example, if you post your
email address, you may receive unsolicited messages. We cannot control who reads your posting or what
other users may do with the information you voluntarily post, so we encourage you to exercise discretion
and caution with respect to your personal information.
5. Third Party Web Site
There are a number of places on our Site where you may click on a hyperlink to access other web sites that
may be taken to a web site that we do not control. These third-party web sites may independently solicit
and collect information, including personal information, from you and, in some instances, provide us with
information about your activities on those web sites. We recommend that you consult the privacy policies of
all third-party web sites you visit by clicking on the “privacy” link typically located at the bottom of the web
page you are visiting.
6. Controlling Your Personal Information
You may elect not to provide us with certain information, but that may result in you being unable to use
certain features of our Site because such information may be required in order for you to register as a
member or user; submit product ratings and reviews; participate in a contest, promotion, survey,
sweepstakes or samples give-away; ask a question; or initiate certain other transactions on our Site.
If you are a registered user of our Site, you can make changes to your account information at any time. To
protect your privacy and security, we will also verify your identity before granting access or making
corrections. You may also contact us to communicate any questions or concerns. More information about
how to contact us is provided below.
You will be given the opportunity, in any commercial e-mail that we send to you, to opt out of receiving such
messages in the future. We may however send you other types of transactional and relationship e-mail
communications, such as service announcements, administrative notices, and surveys, without offering you
the opportunity to opt out of receiving them.
7. How we protect your personal information
We take appropriate security measures (including physical, electronic and procedural measures) to help
safeguard your personal information from unauthorized access and disclosure. For instance, only
authorized employees are permitted to access personal information, and they may do so only for permitted
business functions. In addition, we use firewalls to help prevent unauthorized persons from gaining access
to your personal information. However, although we take steps to secure your information, we do not
promise, and you should not expect, that your personal information, searches, or other communications will
always remain secure.
8. Children’s privacy Our Site is a general audience site, and we do not knowingly collect personal information from children
under the age of 13.
9. Visiting from outside the United States
States. If you are visiting our Site from outside the United States, please be aware that your information
may be transferred to, stored, and processed in the United States where our servers are located and our
central database is operated. The data protection and other laws of the United States and other countries
might not be as comprehensive as those in your country. By using our services, you understand that your
information may be transferred to our facilities and those third parties with whom we share it as described
10. Contacting EndlessBeauty.com
Our goal is to respect your privacy. If you have any questions, comments or concerns about our Privacy
Policy, you may contact us by email at firstname.lastname@example.org or by postal mail to:
600 West 28th
St. Suite 210 Austin TX 78705
EndlessBeauty.com welcomes your comments and questions.
11. Your Texas Privacy Rights
If you are a resident of Texas, in addition to the rights set forth above, you have the right to request
information from us regarding the manner in which we share certain categories of personal information with
third parties for their direct marketing purposes. Texas law gives you the right to send us a request at a
designated address to receive the following information:
• the categories of information we disclosed to third parties for their direct marketing purposes during
the preceding calendar year;
• the names and addresses of the third parties that received that information; and
• If the nature of the third party’s business cannot be determined from their name, examples of the
products or services marketed.
We may provide this information in a standardized format that is not specific to you. The email address for
these requests is email@example.com.